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A Little About Me

My Background

As the daughter of an architect and an entrepreneur, I learned many guiding principles at an early age. First, "Always start with a solid foundation." And second, "Never stop reinventing yourself."

I took those early lessons and applied them to my role as a user experience designer and creative leader within the advertising, publishing, retail, higher education, financial and new media industries. My career has afforded me the opportunity to create intuitive and user-focused websites, mobile applications and streaming services.

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My Day-To-Day

Discovery+ Streaming Service

Most recently, I was a member of an exceptional team that launched a completely new streaming service.

As a Senior User Experience Designer at Warner Bros. Discovery, I was tasked, along with my team , to design and define the user experience for both Discovery+ and Max. Two brand new subscription based streaming services launched in January 2021 and May 2023.

Foundational Skills

Whether working solo or leading a team, these are the foundational skills that I leverage to achieve successful project outcomes.

  • 01. Design Thinking

    A valuable process that helps design teams to understand the user, challenge assumptions and redefine the problem in an attempt to identify underlying strategies and solutions that might not be otherwise known.

  • 02. CONTINUOUS DISCOVERY

    A structured and sustainable methodology/process that helps to ensure that your team is creating a product or service that your customers want in a way that also creates value for the business.

  • 03. Information Architecture

    The art and science of structuring and organizing information, products and services in order to support usability and findability. This is an integral part of any new product launch or navigational redesign.

  • 04. Wireframing

    In my experience, wireframes have proven to be an effective tool for project teams who need to agree on project vision and scope. Additionally, wireframes ensure that both content and functionality are positioned correctly, and that use cases are accurately captured.

  • 05. Experience Design

    I have been fortunate to work with (and learn from) many incredibly talented experience designers in my career. The ability to create a product or application that effortlessly allows the user to achieve their desired objective is truly a gift.

  • 06. Design Leadership Philosophy

    I am a firm believer that a leader should provide tactical and practical feedback so that they can collaboratively solve problems with their team. Additionally, I believe that a leader should always be curious to hear different points of view, because there are always multiple ways to solve a design problem.

Brands I've Worked With

Work +
Experience

  • November 2023 to July 2024
    Collibra

    User Experience Specialist

    An integral member of the Digital Marketing team for Collibra.com and nine auxiliary websites.

    Collaborated with senior leadership including the Chief Marketing Officer (CMO), Directors, Developers and Designers on marketing campaigns.

    Liaison with Creative Department, Social Media Specialists, Developers and Web Designers.

  • April 2019 to November 2023
    Warner Bros. Discovery

    Senior User Experience Designer

    Helped to define and maintain the user experience for the following streaming services; Discovery+ (launched January 2021), and Max (launched May 2023).

    Advocate for Continuous Discovery Methodologies and ongoing user testing with key customers.

    Collaborate with senior leadership, product, content strategist, creative directors, and engineers to validate business and technical requirements.

    Create user journeys, competitive analysis and journey maps to help define the user experience for upcoming Discovery+ design features and functionality.

  • 2016 – 2019
    Citi

    Vice President, Senior User Experience Architect

    Collaborate with senior leadership, product/journey owners, content strategists, creative directors, business analysts and engineers to validate business and technical requirements.

    Creative lead for our external digital agency. I currently manage twelve digital projects across four creative teams.

    Create wireframes, site maps, personas, use cases and process flows that define product interaction needs and requirements.

  • 2013 – 2016
    Starwood Hotels & Resorts

    Lead Information Architect

    Lead Information Architect for the website redesign of Sheraton, Le Meridien, Tribute Portfolio, Design Hotels and Starwood Preferred Guest (SPG) for desktop and mobile platforms.

    Participated in design concepting and product strategy for SPG loyalty programs.

    Provide a mentorship role to internal contractors and Information Architects.

    View Full Resume

Industry Testimonials

  • Vicki is a consummate team player who collaborates generously and constructively. She cares deeply about the quality of her work and brings a high level of craft and detail. - Andrew Purcell | Director, Digital Product Experience | Starwood Hotels & Resorts

  • Vicki is a talented, detail-oriented user experience architect and all around usability guru. She brought a strong customer-centered design mentality to our company that will long endure. - Duke Marr | VP, Ecommerce Product Management | 1800flowers.com

Say Hello

Want to connect? I'd love to hear from you.

Email: Vicki.Splaine@gmail.com
Phone: +1 516-319-1853